According to a survey, there are more than 2.4 million active Amazon sellers worldwide. Within less than two decades, Amazon has become the world’s largest juggernaut. Amazon has plenty of happy-to-pay for Prime membership members who are willing to pay more than usual to Amazon only because of extra convenience and accessibility. That’s why Amazon and its users highly focus on product photos. Don’t worry because Amazon Product Photo Requirements are easy when you know the exact method.

You can search for any goods or services and get hundreds of options for whatever you are looking for. With attached reviews, ratings, and descriptions you can order anything you want at your doorstep. And most importantly, you’re not bound by geographical limitations with Amazon.

But don’t think, as a seller, you can achieve tons of sales just by uploading a minimum good product picture like other small e-commerce or Facebook business page.

Amazon Image Requirements: The technical aspects

A great Amazon product photo requirements listing should always contain but the most important equation of getting good clicks to your products is the Amazon Product Image.

Yes, you heard right. The product imagery is a key component to keep in mind before you get ready to publish your product. Image is the first impression when users search for something, especially products on e-commerce platforms.

Amazon even features unique style guides for its 45 different categories. Amazon gives hard attention when it comes to approving a photo for the listing.

As a photo editing company with years of experience, we have learned a few things about Amazon photography and I’ll break down the key image requirements and help it make it easy for you. Now Let’s dive into the core part.

  • The Amazon product dimension format is 500px on its longest side.
  • And the maximum image dimension is 10,000px on its longest side.
  • The Amazon photo file types are JPEG (.jpg), GIF (.gif), TIFF (.tiff), and PNG (.png) but JPEG is preferred and the most used.
  • Color Space is sRGB.
  • The maximum size of an image that can be uploaded is 10 MB. But the best size for Amazon Images is between 512 KB to 5 MB.
  • Amazon Image aspect ratio or crop is a 1:1 square image but it is possible to raise the ratio to a 5:1 rectangle.

You could also take a look at Amazon’s official image guidelines for the most up-to-date information and Amazon policy.

Amazon Image Requirements: Recommended Settings

Amazon Image Requirements Recommended Settings


Now comes the second most important part, The photo settings. To give users the accessibility of perfect seeing the product you might need to change the settings of your product image manually to Amazon image size requirements and website image size standards.

  • The recommended pixels for images is 2000px by 2000px square or box-type image. This is the max zoom.
  • You should crop right to the product so that the product without blank space can take the whole listing space.
  • Save the file in a JPEG format and with 100% compression. Amazon will compress the file again when uploading.
  • Save the image as sRGB color space if you see the option. Usually, this color is applied by default.

We recommend using for compressing images. The image requirements are broad as well as troublesome but these settings are ideal for photos for Amazon listing.

Amazon Image Requirements: Design

Amazon Image Requirements Design


We all have scrolled through Amazon search at least once in our life (if you didn’t do it now!) and we can notice that the product pictures are relatively well organized than other e-commerce platform’s photos.

From that point, we understand that Amazon also has strict rules and limitations for design. So we have got to know that the technical side of things is not the only way you can optimize your photos to Amazon.

We have to know more other things including how product dimensions are listed on Amazon and how to post pictures on Amazon and what does acceptable means on Amazon.

Keep in mind that there are different design requirements for the primary photo and, which also works as a thumbnail in searches, and the first product image and the supporting images are showed below the main image on the listing page.

Amazon main Image guidelines

Amazon main Image guidelines


There are specific rules for the main, primary image listing. Using high-quality, dent-free images is always perfect for receiving more clicks and sales. One thing to note that you must shoot the product by itself with a white remove background. Amazon doesn’t accept product images without white background. Now let’s take a look at the fundamentals.

  • The image should be clear enough with a pure white background and no other objects. The RGB values are 255,255,255.
  • When selling photos on Amazon select the photo category and you’ll be able to use watermark the image to keep it secure.
  • No matter what your product is it must fill 85% or above of the full image area. In this way, the subject of the image gets focused and looks professional.
  • The images should not contain a blurry effect or have jagged edges. The colors should be 100% realistic and look like what you’re selling. Extra photo editing may add a more sexy look to the image but the images must represent the product accurately.
  • It is a good practice to keep all the belongings of the product in the image. Amazon priorities this type of image and you get extra clicks from users.

Prohibited activities for main image listings only

Besides the necessary steps to include in your product images, there are some prohibited activities too.

  • It is not acceptable to use drawings or illustrations in the case of any digital products like Books or files. You can use Amazon Book cover dimensions when selling books.
  • Must not show excluded accessories or unnecessary materials of the product that might confuse buyers later.
  • The image must not be a graphic design or text that is not a part of the subject. And any logos, watermark, and inset images should be avoided.
  • Must not show the product multiple times in a single image.
  • If a mannequin is used that should not visible, except for socks or stockings.
  • Must not have external brand tags or colored Photo Background Removal Service other than white, except for socks and stockings.

Alternative Product photo requirements

Alternative Product photo requirements


Now we are gonna discuss the design requirements for alternative/secondary Amazon seller image requirements

  • The images must not contain any pornographic, racist, or any country prohibited activism (But other offensive images ate accepted) this way should be applied as well as for the main image listing too.
  • Anything irrelevant to the product should not be included as secondary images that may confuse buyers.
  • Any other products or objects can be used as long as they represent a comparison or benefits the users.
  • Keep in mind that trying to do anything illegal beyond the Amazon image requirements and you may get manual strikes from users. This will decrease your reputation as a seller.
  • Make sure you’re including every correct detail in your images. Amazon highly cares about its users. Don’t think you’ll get clicks easily. The more your secondary image presents the product well the more you get clicks.
  • Also, add pictures to Amazon review to gain more trustworthiness. Your product images should always be stunting.

Best Amazon Product Image Size

Your product image should not be too wide or short. There are particular Amazon product photo requirements included in the guideline. The photos for the Amazon listing should be 2000 by 2000 pixels. These dimensions create a standard aspect ratio of 1:1.

Best Amazon Product Image Size

Best Practices for Amazon product Images

Alright, we have successfully gone through the fundamentals of Amazon Product Photo Requirements but the market is as always highly competitive. We have already studied the art of sales through images and with us you’ll get to know further certain ways to achieve continuous clicks and sales.

Let’s see how it works.

Before anything else, note that a picture is worth a thousand words and as a photo editing company with years of experience, we know how to make a picture worth a million words and that’s why our clients love us.

Go big enough to get the zoom

Users on Amazon can’t zoom unless the image is large enough. Customers always want to take a closer look at the product before they finally press the “Buy Now” button. And you surely won’t like to deprive your potential customers.

Amazon listing limitations are not applicable for the zoom feature. In contrary to popular belief, using a 300px image is not needed at all for getting the zoom effect. The zoom feature starts from 1000 pixels (mentioned in the Amazon Product Photo Requirements guideline) and 2500 px is a good standard for photos to be able to zoom in.

Add multiple images

Adding multiple images is a good practice to give your customers the flexibility to see the product from different angles.

I become skeptical when I click on a product photo on Amazon product photo requirements and get a single image. Even if the product is self-explanatory, keep multiple informative photos related to the subject and help users decide whether they should buy the thing or not.

Giving customers a rounded view allows them to imagine if the product will suit them or not. Because they can’t see the picture in real-time and when you give them a more realistic view they find it easier to understand the advantages and disadvantages.

Show the product in use

Showing a product live in real-time can convince the buyers about the trustworthiness of the brand or company. Customers catch the use of your product immediately throughout the way you use it. when they see the product being used for what they will use they become more aware.

One more thing, when you show the product in use, the Amazon prime photos resolution should be high enough to make the images look more realistic.

For example, if your products are a clothing item you can show the product from different aspects like laying flat on the ground, wearing on a mannequin or human, using boards to scatter the apparel, etc.

Check out Industry-specific Amazon Guidelines

Double-check if Amazon product photo requirements has any specific guidelines for the type of images you are creating.

For example, there are some strict rules for clothing products on Amazon:

  • All clothing items for both men and women must be portrayed either on a model, mannequin or on a model. However, in the primary image, the clothes must be laid flat.
  • All accessories and belongings of the apparel must be portrayed flat (high chance of not accepting when exception)
  • Lingerie (women’s underpinnings) must appear decently, demure, and not “sexy”


Yes, guys, Amazon has tons of guidelines for their image listing. Some of them are strict too and may restrict your freedom. But there’s the flexibility of how you would like to display your products in front of customers, too.

Amazon listing limitations apply to every image but you have the freedom to design your photos from your heart (yes within the boundary of limitations) and find creative ways to make the images stand out in the crowd.

Once you are all done just upload the product photos to Amazon and keep on marketing your products.

That’s all for today, if you have any strategy for Amazon product photo requirements you can comment down below.

Stay tuned!