If you are looking for flat lay clothing photography setup ideas at home, your search ends here. Flat lay clothing photography is an efficient way of capturing apparel products right after the ghost mannequin effect technique.
It is the most recent trend for clothing photography and is vastly used to produce eCommerce product photos in 2021. Flat lay product photography takes less setup and time to complete, and that’s why it is popular among eCommerce retailers.
In this editorial, we will see some fantastic flat lay clothing photography setup ideas at home that even a beginner can do all alone.
What is flat lay photography?
Flat lay product photography refers to placing the clothing product on top of a table or a surface and shoots them using the best lighting for clothing photography.
Any product can do flat lay photography, but it fits best with apparel products, so it becomes the top choice among clothing product retailers.
Flat lay clothing photography setup ideas at home
You can choose flat lay photography style for almost any not so large products but clothing suits the best. Mastering the clothing flat lay photography is not rocket science, but attention to detail is the secret that needs to be covered. The most helpful feature of flat lay photography is you can build the setup right at your home using some simple photography equipment.
Below I have tried to share some of the flat lay clothing photography setup ideas you can do at your home and shoot your apparel product without going outside. So without doing any further delay, let’s get started.
Get a Suitable Surface
First thing first! To do flat lay photography for your clothing product, you need a suitable flat surface. Find an extensive and flat work surface and choose your backdrop. Because a suitable flat surface means a large area where you can place your equipment easily, and you can cover the whole area with enough lighting. We will come to the backdrop in the latter part of the article.
Not only the equipment, but you should also be able to lay down your product which is the most important one for which floor or any large tabletop would be perfect, in my opinion. If you are setting the entire setup in your house, then look for a room with the most number of windows so that you get enough natural light.
Pick Your Backdrop
Backdrop plays a vital role in product photography, and the same goes for flat lay clothing photography. Sometimes it’s even more mandatory and critical that we might not be able to imagine.
In flat lay product photography backdrop works less like a background, more like a complementary accessory that increases the charm of your photo more than anything.
But before choosing the backdrop, you must remember the basic image requirement about using the background for online stores.
Yes, using a solid color background for a product photo is compulsory, but when its clothing flat lays photography, the backdrop must match your product’s style. You can pick a sheet of paper, fabric, or even a colorful poster board as your flat lay backdrop
Use Natural Light
I already have mentioned lighting in the surface section, and now I will explain why. I have been told to look for a large area or room where you get enough lighting.
The reason is you can’t capture stunning photos without a proper balanced flat lay photography lighting setup. A good lighting condition will help you to highlight your product feature by keeping every detail intact.
Apparel photography lighting requires more perfection than any other photography, but this doesn’t mean you have to use artificial lighting all the time.
I would suggest you shoot in natural lighting if you can because it will make your product look raw, and natural light is considered the best lighting for clothing photography.
Use 1 or 2 external lights if natural light isn’t available and set them at a 45° angle to get the best result.
You are going to shoot your product photo to upload them on your online store or Instagram store. So basic flat clothing photography kit is mandatory, which is a tripod, a camera, and a lens.
To capture clothing flat lay photos, we have to shoot from the top to get the frame that we need. You can grab the camera and take the picture from straight above or use a tripod if you can.
Buy a tripod for shooting straight down. It can be one of the great tips for new photographers who want to do flat lay photography.
For the camera section, I would suggest you buy a decent professional DSLR camera with a 50mm lens if you are serious about your job and want to make it big.
Camera Settings (100-120)
For every scenario, you must use different camera settings. Adjusting your camera settings according to your lighting and framing requires professional knowledge. Use a low ISO, fast shutter speed, and high f-stop to make your flat lay photoshoot more accurate.
Before starting your actual shoot, practice how many times you need and adjust the white balance by matching your apparel photography lighting setup.
Try to get your ISO as low as possible by keeping your focus unchanged so that you get a crisp and more precise image.
Take the Correct Frame
There is no rule for any correct frame, but this doesn’t mean you just capture any photo, and it will work. Frame your clothing product in such a way that they look attractive, premium, and understandable.
Sort your product and set your frame in a way that makes your product’s main features pop in the image.
There isn’t any rule book for sorting and framing the product, so for reference, you can follow the big bulls in the house, or you can try different frames until you get the right one.
Setup the Clothes
To shoot your clothing product using flat lay photography, then arrange your items & organize them. For flat lay photography, clothing products have some poses that they look best in.
Lay shirts and dresses flat on the backdrop, and if you are shooting any lower ware products such as pants, then the best way of setting them up is to fold pants in half longways, then again at the knees and shoot them.
Photograph your product by keeping its natural look intact, and to do so, and you can tuck in the hems to give the clothing a more natural look.
Online stores lack the natural vibe of shopping, and in this case, if you can give your consumer a natural feel using your product image, then your sales will increase undoubtedly.
Work On the Cloth Dimension
Speaking of giving your product a natural look, by setting them up, you can add some dimension to your product which will help it look more promising.
You can place tissue paper inside the garment if you want to add dimension. It will provide a 3D look to the product, and it’s becoming the new sensation of showcasing your product photos.
Tucking some tissue inside your product will make your lifeless product photo look stunning and natural. I would suggest you roll up some tissue and put it inside the arms and legs of the clothing for adding more dimension.
Create Inspiration with the Shot
Flat lay photography clothing is not meant to be shooting one product at a time. So you can spice things up and use multiple products for your flat lay photo shooting at once.
It can be challenging, but it also requires creative thinking, which will help your product photo look unique and original. Your unique styling can become inspirational for many consumers.
So, arrange clothing in outfits to create inspiration shots. Speaking of unique styling, you can make a human shape in which way they might wear your dresses and shoot them. This can become a trendy new version of clothing photography, and your store will become famous.
In-stock product photography, adding extra accessories counts as a distraction. In the new age of flat lay photography, you can add accessories to make them look more awesome and attractive.
But one thing we must know is that we can’t add accessories that are different from the context of the image.
Like when you are shooting shirts and pants together, it is matchable to use shoes, belts, and watches because these products are related to the main product of ours.
With your product photo, you can showcase a theme to your consumer, which will be more interactive with its customers.
As if you are selling formal shirts and pants, you can set a theme of formal outfits using your product where you should use formal shirts, pants, and other accessories; whether you’re selling them or not doesn’t matter.
So when people see the product photo, they immediately can connect themselves with the image. So add accessories to create a complete look.
Adding texture to your image can be a great idea if you know how to use texture in a photo. An ordinary image becomes a masterpiece because of the tiniest detail it pursues and highlights to its viewers.
Texture works like a charm when used appropriately, or they just become unwanted objects that needed to be removed. Just like a theme, texture can add character to your image that can tell its beautiful story. That’s why you must include details that help sell your outfit story.
People are curious, so using the texture on your image can add curiosity to your image that the consumer will love to know.
You can create a contrast between your product and the props you will use in the image. It adds an extra challenge and flavor to your clothing photos. You can create contrast using any elements you want, such as colors, sizes, shapes, textures, lighting, and many more.
You can also create contrast by mixing props in the image. I would prefer you to learn about the contrast and how it’s made, and after then you can use it on your image.
Use Professional Post Processing
Last but not least, after you completed your shoot, it doesn’t mean your image is ready. After you transfer your pictures from the camera to the desktop, you will see the difference between seeing an image on a small screen vs a big screen. On the large screen, you will notice the smallest detail which will help you to fix in the editing session if any issue revealed.
Good photos are okay, but great photos generate sales. In this global pandemic where social distancing is making people stay away from each other, it is better if you can shoot your product on your own, right?
So with flat lay clothing photography setup at home can make your life much easier than before. Every task comes with some challenges, so does this, and the most challenging in the photography setup is its lighting.
Apparel photography must have balanced lighting and cover the whole scene to capture every detail.
Learn some fantastic flat lay clothing photography setup ideas at home from this article, and you can start your shooting on your own anytime.
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